What can MI do for you?
Brand recognition
Maximize data collection and gain insights from videos using MI innovation. Leverage brand recognition during events and live broadcasts to identify frequency, position, duration of visualization and its splits per brand.


Speech recognition
Analyze speech data during sport events through MI technology, comparing play/race time with dialogue time to better evaluate brand positioning and key performance outcome.
Pitstop analysis
Collect vital sports stats during crucial moments with MI technology to track, analyze and advance team performance.


Team detection
The video analytics functionality allows us to recognize teams and calculate how often they appear in the video.
More use cases
Formula E strategy tool
Predict the performance of race participants based on the outcome and overall performance of the race. Make strategic and business decisions based on key data.
Speech translation
Voice analysis based on TV feed including translation of and conversion to text. Current languages include: English, French, Spanish, German, Mandarin and Japanese.